There are almost certainly thousands of gardening corporations related to yours, so how can you stand out from the crowd and persuade many people to use your services and not any one else's? 1 way is by getting an attention-grabbing name.
My neighborhood telephone directory is full of gardening firms with names like TMP Garden Upkeep, Greenfingers Gardening Services, Len's Lawncare, Busy Bees Garden Services and Denhams Garden Care. How can any person pick out in between those corporations, apart from sticking a pin at random in the list? The names don't distinguish among each and every organization and they give no data at all about the services provided.
Compare the names The Urban Spaceman, Jungle Tamers, Good and Stripy and Garden Makeover. You may possibly not like them especially, and they may well not be appropriate for you, Still the individual seeking for a gardener in Yellow Pages already has an notion of what the organization specializes in ahead of deciding no matter if it is worth contacting them. The Urban Spaceman likely offers with tiny gardens in towns and cities, Jungle Tamers and Garden Makeover are likely far better for huge, 1-off projects rather than ongoing Upkeep and tidying, and Good and Stripy is certainly proud of its lawnmowing expertise.
It is challenging to acquire a Nice original name these days. Still, your name is going to be with you for a lengthy time, and when you have had stationery printed, vehicles and signs painted and a webpage developed, altering your name will be an pricey undertaking. It makes sense, for that reason, to invest a bit of time in thinking up a winning name.
Either get a thesaurus (dictionary of synonyms) or appear at 1 on the web. Appear up relevant words and jot down any synonyms that catch your attention (do not be concerned at this stage if they are appropriate or not -- you will edit the list later). Relevant words to appear up in a thesaurus will contain garden, lawn, plants, Upkeep, land, landscape and borders, plus whatever your specialism is. If you want to target hotels, golf courses, nearby authorities and so on then appear up words that are relevant to those fields too.
Appear at gardening books for way more tips, Having said that do not limit your self to these. Appear also at similar places, such as interior style and flower arrangement. You will need to finish up with a list of a hundred or far more words.
Now go via your list thinking of the pictures evoked by the words on your list. Is the image suitable? If not, delete the word. Think of your target audience: who are they? Are they largely of a specific ethnic group? Have they got a certain regular of living? What is their educational level? Take all these aspects into consideration as soon as seeking at your list of words. The word Plantation can mean an location of land planted with trees or other vegetation, Even so it also has connotations of slavery and colonization. Arbour, potager, verdure and xeriscape are all gardening-comparable words, Yet will your target audience know them? Names based on slang, eg Pimp My Yard, on puns, eg Daylight Shrubbery, or on literature or trendy culture, eg The Continuous Gardeners, may possibly appeal to certain groups, However they are most likely not appropriate if you want to attract golf-course owners or corporate customers.
Can you tweak some of the words on your list to come across an original name? Landscape may possibly come to be Landshape, Lawnscaper or Groundscape, for instance, or the idiom clean and tidy may well come to be Green and Tidy. Can you combine words on your list to come up with a catchy name? Alliteration (exactly where words start with the identical sound) and assonance (exactly where words consist of the exact same vowel sound) function properly and typically create catchy, memorable names. Beds and Borders and LawnLift are alliterative names, and Good and Stripy has assonance.
Do not rush into deciding upon a name. Take your time. Usually, as with plants, a Nice name desires time to grow on you!
For tips and details on deciding upon a winning name for your brand or small business, begin reading Selecting a Winning Name for Your Enterprise now by clicking here http://www.winningnames.co.uk/businessname.php. For Susan's weblog on names in the news go to http://www.winningnames.wordpress.com. Susan Purcell is a linguist who advises smaller firms and begin-ups on selecting a winning name that will produce the suitable impression and attract a great deal more customers.
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